Arielle Loupos - Podcast Interview w Augustine
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[00:00:00] Since the tampon was

invented in 1931 by a man, by the way,

it's always just been mass manufactured

and produced, and nobody's ever sat down

and tested like, what's

actually inside of this?

So top Ivy League schools

tested 30 different brands.

Organic and non-organic,

and they found over

30 different toxins in

all of the samples tested.

Now that's because a lot of them

are made from cotton

and there's no regulation around

like how organic cotton,

regular cotton is grown, right?

So you have all these

manufacturers who also are not,

responsible for

Properly disclosing what

ingredients are in there.

welcome to the podcast. I'm so happy to have you.

Thank you so much.

Honored to be here.

Well, we have [00:01:00] several things to explore.

I wanna hear a lot about this product

that you've created and

what the inspiration around that.

But then I also wanna kind of pick

your brain entrepreneurially like

You've had a really interesting journey.

I've been stalking your LinkedIn.

Oh, cool. Love that.

Well, let's do intros first.

Welcome to the Midwifery Wisdom Podcast,

and so excited to have you with us.

You are the founder of a company.

Will you take it from there and

give us a really in-depth. Yes.

Thank you so much for that.

I am the founder of Flower Girl.

Flower Girl is a sustainable

and non-toxic period underwear

brand that I launched the end of 2024

after being in product

development for two years.

So I, always kind of had this itch

to do my own thing my whole life.

And I was like, what is it gonna be?

And my background is,

over a decade of experience working

in e-commerce.

So I do a lot of Shopify management for

mainly direct to consumer brands.

I do a lot of [00:02:00] email marketing,

social media, marketing, consulting,

and I've always done that.

And I started working as a contractor

and I thought that that would

kind of scratch the itch to do my

own consulting agency, right?

But I found that I was still kind of

craving my own thing.

I wanted to solve a problem.

So I thought about issues that

I had in my own life, right?

So I was like, well, I hate wearing

pads and tampons.

They're so uncomfortable.

They really irritate my skin.

Tampons never

sat right with me energetically,

like having something shoved into our vagina,

every month and not

allowing our flow to come out.

All of that to say I started wearing

period underwear as

an alternative option.

And, when I started doing that,

I still just really wasn't satisfied.

And let me tell you,

I've tried every brands at this point,

and I found the product

to still be really uncomfortable,

bulky, made with materials that again,

just did not sit well with my skin.

So I thought, you know what?

I feel like I can do this. Better.

I wanna try to do this better.

I live in Los Angeles.

I [00:03:00] wanted to take advantage of

the fact that I live so close

to many manufacturing

and production facilities.

Because I do produce the product here in LA

and, I kind of stumbled into product development.

I tell people, I went into it naively,

fortunately because,

whoa, like creating clothing.

Like, I do not take the things that

we wear for granted anymore.

Like everything requires so much work

from a basic t-shirt to like underwear.

Like I didn't realize how much

went into underwear.

So after being in product development

for two years, you know,

I kept learning about textiles and

fabrics and the difference

between natural fibers versus synthetic fibers.

And I kept iterating, like wanting better and better.

And I'm really, proud that,

of the product that I landed on the,

or the final fiber that my,

bestselling products are made up,

which is a tensile mod, which is a tree fiber, and then the

gusset or the crotch area, which

makes the underwear work is made

of completely [00:04:00] non-toxic fibers free

of all the horrible synthetic,

chemicals that are unfortunately in a lot of our clothes and

disposable menstrual products as well.

Yeah. Yeah. Wow. What a journey.

Yeah.

I've done some, product manufacturing myself

and it is so much more than it looks like on the surface,

you know?

Yeah, yeah, you're right.

It's insane. It's such a, like,

fragmented and like long process to

like get anything done. It's crazy and so many

people have to be involved at various points.

Because of manufacturing

versus the tech, versus the machines, versus the people,

versus the material and the shipping. Like, it's just so much.

Yes, I agree. Absolutely.

Yeah, yeah, yeah, yeah. We're about to release a new product too,

so I, congratulations.

Yeah, it's amazing. Yeah.

Well, tell me more about that shift

where you went from, being a,

very successful employee

managing this space to then

jumping over to entrepreneurship.

What made you wanna make that leap [00:05:00] and.

Are you satisfied with that choice?

Most of our listeners are entrepreneurs in various

ways,

and so I think we'd love to

hear more about that.

Yeah, absolutely. I, it honestly felt like

I had to do it to the point of like,

I admittedly like I, I love working, so like.

When I left, like a corporate nine to five, when

I started my career and started consulting,

I started ultimately working like 24 7.

Right. And especially being in e-commerce,

like you're never really off.

The internet's always on, it's not like a store,

it's not like a job

where you come in and you're working certain hours.

Like if things don't work,

you have to be on. So within mind that I'm like, I love,

I like working. I like waking up

on the weekends and checking

email and having slow quiet days where I can like.

Do what I want and work on the projects that I love. For me,

I had to figure out like,

what is my own thing gonna be?

Because this is like my baby that

I love to just like, work on now.

Like, I, I just don't get the same

satisfaction [00:06:00] working for somebody

else's brand and company that I do for my own.

And then ultimately something that's always

felt really deeply rooted in me is this need for to like,

for some, to do something bigger.

Right. And I love companies like Tom's, right?

Yeah. Like I was fascinated by their business model.

Yeah. When I was younger. I'm like the one for one.

Like, how do I do that? So knowing that there's like an

ultimate goal with the business to be very mission driven,

and to start tying in these different like charity aspects and.

My hypothesis is that the way

consumers shop, shop is changing.

And like I myself, I won't buy from a brand anymore unless

I know who's making it, the founder's story,

like why they're doing it,

what it's made of it especially.

With that being like the long-term goal in mind,

I want to be working towards that and I'm, I'm hoping that

consumers are shifting and are

gonna support brands that are like.

Doing things like that.

So I, I'm like, I need to start working

on my own thing now because

that's the ultimate [00:07:00] goal in life and that's what I feel like is

gonna make me happy, and

what I'm like kind of here to do.

So, and then also the education piece around with women.

Truly just like get educating women

on like getting back and flow with our bodies.

Like I feel like the world is so noisy

and we're so distracted

and with social media and with

working and corporate culture and

all of this kind of like bullshit.

And I'm like ultimately like I want to be working at for my

company where my greater mission

is like explaining to women

how we get back in flow with our bodies.

Period underwear being like one

aspect of that way,

right, or one way to do that

because I'm a huge advocate,

obviously for free bleeding

and allowing our flow to come out of us, but I,

there's cycle syncing

Yeah. Which is something I wanna like share with women

and it's like Yeah.

Things that we're just not taught growing up.

Yeah. Or in school about our bodies

that I'm just learning now. Like that I'm a completely different

person every week out of the month.

Like we [00:08:00] go through four different phases

of the month and it's like

I, we need to be aware of that because we're.

Stuck in this circadian rhythm of this

24 hour cycle of how society was built,

and it just doesn't really work for women.

So I have a lot of greater goals

with the brand, which is why, like

I'm trying to, you know, share all of that now.

I love that. And it's so true.

And this is a great MTP,

I think all businesses of the future will have

this massive transformative purpose,

otherwise they just won't be successful. I

think that too.

That's my, again, yeah,

my big hypothesis with like where consumerism is going and

how shopping trends are changing.

And I'm like, I wanna be on the

forefront of that with this business.

Yeah. And it sounds like you are,

I mean, you're kind of hitting all the boxes even

down to manufacturing in America,

which is definitely a, now a focus.

Yeah. Well, so let's shift gears and talk about the product a little bit.

First, can you tell me a little bit about what

Toxins in period products means because that's kind of

thrown around a lot and I think.[00:09:00]

Like people may not be aware of just how bad it's, yeah.

Yeah. Can you tell us a little bit about that?

Totally. So during this journey,

the news broke last year in 2024.

The first study was ever done on tampons.

So can you imagine since the tampon was

invented in 1931 by a man, by the way,

it's always just been mass manufactured

and produced, and nobody's ever sat down

and tested like, what's actually inside of this?

So top Ivy League schools tested 30 different brands.

Organic and non-organic, and they found over

30 different toxins in all of the samples tested.

Now that's because a lot of them

are made from cotton and there's different,

there's no regulation around like how organic cotton,

regular cotton is grown, right?

So you have all these manufacturers who also are not,

responsible for.

Properly disclosing what ingredients are in there.

There's no regulation around [00:10:00] them having to share exactly

on the ingredient box of tampons what's in there

On a lot of boxes though, shockingly, I've looked.

Now you will find crazy ingredients,

a list of a lot of synthetic fibers, right?

It's literally like in our face.

But we're just, again, not really taught these things.

And same with clothing, right?

We're not taught that the synthetic

fibres really aren't great for our bodies,

and we should be wearing natural fibers.

So with that being said, the first study

broke last year.

They found, pfas, PFOS lead dioxin, all of

these arsenic like crazy chemicals in them.

And then just this year in 2025,

the UK did a study on.

The second study on what's in tampons,

and they found a crazy amount of

glyphosate in the tampons,

which is a toxic weed killer, which is,

again, you're growing cotton.

Cotton is sprayed with pesticides as it's grown.

So, yeah, unfortunately,

and I'm just like, how are

we not hearing about this?

How are we [00:11:00] not talking about this?

How is this not like top news everywhere?

Because it is feminine products

that we are wearing. In the most absorbent

part of our bodies, our vagina is 10 times

more absorbent than our skin is.

And because it's directly it's like an

extremely porous area.

It's going directly these chemicals into our

bloodstream,

so it bypasses our body's natural detoxification system,

like when we eat things or like wear things.

So it's, yeah, it's sadly

just not talked about, which is another reason I'm like,

I need to, I need to be like sharing this information with women

because I don't think that it's.

Commonly available for us to be aware of, unfortunately.

Totally. And then there's also all of the products that are bleach like pads.

Oh my God.

The dioxins and the offgassing

and what that does,

you know, keep going. Yes.

Yeah, yeah.

The bleach and fragrance. So how many times do you see like

certain products that are like, [00:12:00] scented with whatever,

You think that it's doing a good like reducing odor,

however that fragrance is like the worst thing that like women could be.

Using or like wearing,

especially if it's not a clean fragrance.

I've also learned on this journey, like the thi like what we spray.

Those are, that's the biggest hormone disruptor. Yes.

Those are like if women are having issues, you know, with fertility,

if, and you're wearing fragrance often, that would be my first

get rid of the fragrance.

Like that.

Those are the hormone disruptors that we could be using on our bodies.

Absolutely.

Well, I'm sure you are aware of this, but 80% of people who suffer from

autoimmune diseases are women, and I've oftentimes

hypothesized like, Hmm,

what are we doing that men are not doing regularly?

It's so many things.

Yeah, it's a lot of times though, it is the period care.

If we're just having that much more intake of toxins because

we're exposed to it every single month, it makes sense that

our autoimmune systems would go overdrive

So, absolutely. [00:13:00] Yeah.

There's so many reasons here.

Yeah. So many reasons.

Yeah, yeah, yeah.

To, pay attention.

And there's a big focus right now on,

natural fiber clothing, which is awesome. That's a good change.

But that is like so secondary to this one change.

I agree so much because of the location, like you said. Absolutely.

Yeah.

What does non-toxic mean?

Can you walk us through the shift?

Yeah, yeah. So non-toxic,

ideally you're purchasing from somebody who's got certified free,

materials and who are just properly regulating.

I will say, so I produced in Los Angeles, right?

It was very important to me to know my manufacturer

to be a part of this process because this was my first foray into product

development and I wanted to learn everything.

I can recognize now why a lot of manufacturing isn't produced in the USA.

It was a challenge for sure.

Like we don't have a lot of the proper infrastructure that oversees

a lot of them do, to scale.

And, but I'm fine with it because

I'm [00:14:00] producing in small batches as well.

It's another like ethis of the brand to not

overproduce or be sitting on too much inventory.

I produce in Los Angeles with a manufacturer

who follows ethical, like fair trade.

So something I've learned,

this is kinda like a fun fact that I think people think

are interesting or I didn't know at least is my product has an

RN number in the tag.

So when you're wearing clothing, I've noticed I have

a couple like pieces from brands who will put an

RN number and that's kind of just to be.

Ensure that you're certified,

producing ethically, right? So that's one thing to look out for.

There's also different standards. My fabric, for the crotch area is,

completely non-toxic.

It's certified from, I'm blanking on the C-S-P-I-A,

what it stands for exactly, but certified free.

It's on my website.

It's just to ensure, there's different certifications.

You can look for Oko techs, tech,

to make sure that the fabric that you're using

is not synthetic and not mass produced.

So there's different certifications to look out [00:15:00] for.

Like I shared my website on flower girl.co,

we list out on the product detail pages,

everything it's free of

and what it's certified by the consumer safety

commission,

commission, commission. I'm like, what's the word I'm

speaking for? Yeah, yeah.

Got it. Yeah. Well, so, it's free of lots of things we've already said.

Yeah. And that means that it's made of natural fibers and

natural, natural fibers have grown too.

Like, there's all kinds of ones.

It's not just cotton, silk and wool.

Like what, what else is there

and what does that look like?

Yeah, so my product is made of tensile modal

which I love.

It is so soft, silky, um, very luxurious feeling.

And tensile modal is actually derived from Beachwood trees.

Also so. Yeah, there's a lot of natural fiber fibers surfacing now,

and I hear a lot of women looking for organic cotton, which is great.

Right. Another reason I love tensile mod is when the fiber is

actually being made, it goes through this like crazy process

to [00:16:00] make fiber from a tree. Right.

And to make tensile modal

it is, it uses 20 times less water and

solvents during the fiber production process. So it's like.

The most sustainable fabric,

and how it's produced, which is was

another major selling point for me

because the more

I can talk about how sustainable it is,

the better.

It uses 20 times less water in solvents than cotton does.

Cotton, you know. It's a buzzy word right now. I feel like an organic cotton.

And again, I'm happy that we're looking for that alternative versus

a polyester, like a super synthetic fiber.

But you have to be like super careful about where it comes from.

It has to be organic cotton.

And even that times is sometimes a little,

wishy washy

Because of the glyphosate.

Because of the pesticides that it sprayed with to grow it and the

little regulation that we have here.

I have a girlfriend who produces

T-shirts and she gets her organic cotton from India

because the way that it has to be[00:17:00]

grown there is like way better than it would,

it has to be in the United States.

So there's just, there's so many different

like rules around how things are produced

and what we're told, and it can be a lot of

research on.

The consumer is still, unfortunately,

at this point, which is another reason,

like I feel like I like podcasting

as an outlet of like,

yeah.

Got it. So people can like listen and learn

Yeah, totally.

And stimulate their own questions.

Well, so,

let's go into like the product itself.

What is the attraction to period panties?

They came on the market maybe 10 years ago or less.

Yeah. Are they like a diaper?

Are you washing your machine?

Yeah. Like for someone that's like, never tried this. Tell us about it.

Yeah, I love it.

I will never go back

it's an underwear that you can

literally free bleed into, right?

So you don't have to worry about wearing a pad or tampons.

Now a lot of feedback I've gotten from women are,

our flows are all extremely different.

So depending on your flow,

I always say start with like light to moderate,

to get a feel for it and to get [00:18:00] comfortable with the product.

'cause I think it can be like, concerning for women at first or like,

trust issues.

A lot of them feel like diapers.

That was like one of the reasons that I was like,

I wanna do this and find like the best,

most thin absorbent fabric that I can,

to make it feel not so much like a diaper.

So I'm very proud.

Mine feels like I've gotten a lot of feedback

that it's thin enough that it feels like regular underwear.

It's composed of like three different layers, so there's a top.

Breathable porous layer, and it's mine

is a material that's quick drying.

It's cooling so it doesn't keep you feel like you're,

it doesn't make you feel like you're sitting in like any wet period.

And then there's a middle absorbent layer and then a bottom

waterproof layer, which ultimately keeps the flow from leaving

the underwear. So it's, um, designed really well and thoughtfully

and the desire is just not to have products worth

throwing away.

Exactly, exactly.

And not to have plastic

[00:19:00] directly on our skin like many of the products are.

Exactly. Yep.

What are some of the other

reasons why women prefer this?

Like why do you love this?

I am a, just a huge believer

that our flow is not meant to sit inside of our bodies.

Right.

Again, with the tampons,

they never, I couldn't wrap.

Sit with it knowing that was,

it was just very uncomfortable for me.

And then, you know,

I got asked the other day like,

why not a cup?

And again, like for me personally, like it's just,

I don't like the feeling of having it shoved inside of me.

And I genuinely believe

our flow is meant to flow out of our bodies. You know,

so yeah, this just feels like the absolute

best alternative to sitting in pads

which often like shift and move around.

You know,

I have a brief style that I designed the gusset to have

a little pad pouch, if you will.

And then I have reusable pads on my site

where [00:20:00] you can just slip the pad into the

gusset and it is the most secure day I go about my day.

You know, it's staying in place.

You go down to the bathroom

and pull your pants down, your pad stays in place.

You know, I've used reusable pads

in the past that ha past that

have like little button closures

and the pads are like doing

somersaults around the underwear.

And I'm like, totally, totally, totally.

Everyone

knows that story. Yes. Yeah. Yeah.

So I have built, this brief, it's like a,

it's cool and then you just slip the pad in.

Just take the pad out.

You can wear the underwear on

or off your period. So just, I tried to.

Be very thoughtful with how these are designed.

To, but based again,

on my own pain points

and experience with yeah, disposable products.

That's awesome. I think, a lot of our

listeners are really familiar with the concept

because most of them believe

in or have, done cloth diapering.

Yeah. Which is a fun little sister business,

I think, for this reality. Yes.

And one of [00:21:00] the. Now, obviously urine and

feces is very different than period flow,

but one of the concerns with cloth diapers

has always been lingering smell.

Yeah. Or the ability to get fully clean

because bacteria might live there.

Yes. So tell us a little bit about what

is the recommendation for, if you switch to period panties

like and especially natural fiber ones,

how are you gonna keep the bacteria out? Yes,

yes. So I am very proud

that my absorbent layer where I.

Purchased it from an American mill.

It is an antibacterial and antimicrobial fiber.

It has something called Salvador in it,

which is just a technology wrapped

in the fiber that keeps bacteria from

growing and from it being odor causing.

So it's all dependent again,

on the fiber and products

you're using if for the issues you're gonna run into.

So if women in the past have had issues,

with their product smelling,

which I have, with different [00:22:00] period underwear brands,

You just have to look

out for these things.

That's something that

I'm always like screaming from the rooftops

when I'm marketing this product to,

it's reduces odor discourages

the growth of bacteria in the material.

And then to your point of incontinence,

actually I have had women

who have reached out,

I have a lot of postpartum customers.

And they have been loving this product

because, they're like, well, one, it feels very

empowering, it's comfortable

and helps me feel like myself again after giving birth.

Like I'm wearing normal underwear.

But it is great for bladder leaks.

The thong is, a favorite amongst women

who are like, I've heard,

I've gone to Pilates classes

after working out, and I was like

Leaking and scared and

it was keeping me from going and

working out

And now with your underwear,

I can go and like do these things,

so I proudly like promote it for incontinence as well.

It works for bladder leaks as the same way it does [00:23:00] for, periods.

Sweat absorption is another,

good piece of feedback I've

received that people are like, you should

really promote this for sweat too.

So that's great. Yeah.

Workout queens doing the thing.

Yeah.

Yeah. Well this is such, such a revolutionary

and also like a basic concept.

Like I, I love how you just hit on this pain point here.

It reminds me of a return to the,

the rags of ancient, right?

Because women used to only bleed into cloth. Yeah.

And wash it.

And so this is like a real return.

Yeah. But with all of these modern

technologies designed fabrics

you've really repackaged it. It's beautiful.

Thank you. Yeah, yeah, yeah.

I tried, my best and the goal

is to forever be iterating and, you know,

hopefully, like I've shared,

like producing it to more and for the masses

and I'm a big free bleeding advocate.

Yeah. Yeah, that, that alone is a movement, right?

Yeah. Yeah. Yeah.

That's so cool.

There's quite a bit [00:24:00] of competition in this field.

Yours obviously is really set apart because

of your focus on sustainability, local production, and clean products.

Have you, do you feel like it is taking off the

way you wanted it to kind of as like,

if we could have a behind the scenes conversation as an entrepreneur,

like, this was not a small endeavor.

I know this did not, was not affordable

to start, so like yeah. How are you feeling?

Like, is it working? Yeah.

Yeah, it's working. I am like an extremely

like go, go, go type of person.

So like, I would've loved to see

this just like totally jump, right?

It is slow and steady, I will say.

And I've been receiving amazing feedback.

I have an amazing returning customer rate,

which I'm really proud of.

I also, to answer your question,

I did bootstrap this.

So, right now I have no outside funding.

I have been working full time still consulting

and then growing Flower Girl

My main strategy has been gifting.

I did a lot of gifting when I first launched,

to influencers in this space.

[00:25:00] So I feel like really resonated with the product.

Who I was hoping would just try it

and love it and talk about it, and they did.

So that's fortunately how I've had like,

the slow growth up until this point now.

I am in a place with my consulting business

where I'm actually come August,

I'm scaling back from full-time consulting.

I'm gonna keep part-time and

then really go in on flower girls.

So I, my strategy is to.

Talk about the brand as much as possible.

I think a lot of business owners

and coming from the

e-commerce and tech space,

you hear like Meta, Pay-to-Play,

go run ads, go marketing, go buy this and that.

And I'm like, I dabbled and I hated it.

My gut again was very much like,

no, this doesn't feel right.

We're not gonna do this.

We're not gonna spend a ton of money on meta.

Also, by the way, I kept getting like blacklisted

'cause I have pictures of women in thongs

and like talking about periods

and everything and they wanna like.

Just like, I hate the choke hold they have on

small businesses, and I'm like,

you don't know my business.

You don't understand what I'm doing.

[00:26:00] So I'm shifting strategy to now really like

talking about the product

and reaching out to, you know, I love.

Listening to podcasts, as a medium, I listen all day.

It's honestly how

I got the courage to start the business

and just like learning about different, like,

entrepreneurs and their stories.

So I was like, let me try this route

and like just, I wanna talk about it.

So we'll be a year old in November, so I have a lot of.

Milestones or goals in my head that

I wanna hit by November.

And now my hope is that for me,

shifting into really giving Flower Girl

a full-time effort during the second half,

last half of the year,

will hit those goals. And then I, again,

like I'm such a, like I believe in my gut,

like I'm a gut over data

whatever, it's like so instinctual

for me and this feels like the path that

I'm supposed to be on, so I'm just

going all in on this now and that's

exciting.

That's exciting. What, what was

the [00:27:00] inspiration behind the name?

Okay. That took a really long time.

It's like really, it was really hard for me to

find something that I wanted to like.

Commit to it for the brand.

And I love flowers.

I think my ultimate goal in life one day,

if I can have like a little flower shop bodega

with like all the best like.

Non-toxic, like a full product line.

That's actually another like ultimate goal, right?

With period underwear being like the segue into all,

like everything it feels like,

you know, I, so I was just sitting and ruminating on

what it should be, and then I'm like, I love flowers.

I want a flower shop.

Then there's like a lot of marketing

plays you can kind of do with the word

flower and like for women especially

that I was like, okay, that could be fun.

And then I'm like, why don't

I just call this like flower girl?

Like kind of like back to the basics of like something that.

Can just like work for this product. Yeah.

It also has like seventies nods and [00:28:00] stuff.

Yeah. Yeah. And I love

like yeah. The hippie aspect of it too. Yeah.

Yeah. Yeah. That's great.

That's great.

Well, so most of our listener base is really,

focused on supporting, postpartum realities.

Amazing. And I would love to.

Ask you to get kind of specific, again,

75% of our listeners are providers themselves,

so they have the ability to reach lots

and lots of consumers and recommend things.

What product exactly, do you feel like meets this needs and, yeah. Why?

Yeah. I think, you know,

literally any of the products,

my postpartum customers,

I have a, if you look at the Instagram now,

I have a lot of photos I've done with.

Women and their babies. That was like such

a beautiful aspect that I really wanna tie in.

And, I have moms in the thongs, the briefs,

I have, you know, over 50 reviews on site right now.

Probably closer to 60 or 70 at this [00:29:00] point.

And, a lot of it are from moms who will share.

Were sharing, you know,

I'm a first time mom and I wore this

underwear as I was like caring for my baby around the house.

Just felt like myself again.

And so there's literally like no one particular

style that I would be like, this is like

the best one for new moms,

I think. So it's like the style they're used

to wearing anyway they could despise.

Exactly. Yeah. It just helps the thong.

I will say like I'm really proud of the

cut and the fit and I had one mom

share the story of like,

I wanted to start going to Pilates again,

but I couldn't 'cause it kept leaking.

But then I found your underwear and it like.

It looked really seamless in the leggings

and it made me, it was protective. So, I would say the thong,

if you're like wanting to work out, it's great.

It doesn't add that like two inches of

padding to your butt. Like a lot of other

period underwear, brands do.

Well, we shouldn't be working out

while we're still postpartum.

That's my midwifery tip therapy.

Yes. Yeah, yeah. Well, if you're still

bleeding from having your baby, you're not.

Oh, yeah. Then you're, that's too soon.

Too soon. Yeah. So

like a [00:30:00] period bleed is very

different than a postpartum bleed.

It's much heavier postpartum.

Yes. And so I'm wondering

if our providers can confidently recommend

your products postpartum because they

actually will absorb enough without

having to change every couple hours

or even every hour.

So in that case and to that point, yes.

So I would say the brief that

has the reusable pad insert.

Okay.

So those, I sell the reusable pads in a single

and double layer.

Okay.

The single layer I would recommend for light

to moderate flows, the double layer

is better for a heavy flow. So if you're a mom

and you're moving around the house.

That's another reason I designed it with the

secure pad pouch as well, so it stays in place.

So you're caring for baby

and you're moving around,

like you don't have to worry about

something like falling out.

I think you're right.

So many women are, overwhelmed

by the transition of becoming a mother,

the birth process itself, there,

those few touch bases where you're like,

I am still me, can be [00:31:00] so powerful,

and this is one of those oftentimes

not discussed pieces of it.

Like if you're wearing a diaper or a plastic line,

crinkly something or other,

it can feel very off-putting.

It could be like, who am I?

Totally, totally. Even in my own body.

Yeah. Yeah.

Well, thank you so much.

Is there anything else that you would

want to share that we haven't touched

on that you think would be useful to our audience?

Um, the only other thing that's like coming to mind,

is again, another like value with the brand

that I wanna help women ultimately get back to.

Like period underwear is like one

facet of like, how do we get back to

like being in our own intuitive.

Power and like all knowing, and it's like trying

to just shut out the noise as much as possible.

And I think for like new moms too,

we're in this world where you can open

your phone and go down these rabbit holes and

just spiral and like there's,

it's so noisy and it's so distracting.

And I think that.

And we're [00:32:00] oftentimes looking for answers

or like people to tell us what to do.

And I just believe as women,

we're such intuitive beings and we really

hold all the answers, like within ourselves.

And like even, especially, I unfortunately

can't speak to like being a mom yet.

But I just know, you know, like even with

like what to do as a mother,

am I doing the right thing?

And it's like, if you can just like get your

mind quiet and feel in your gut,

We have all the answers ultimately.

That's awesome. Yeah.

That's beautiful and so true.

Yes. Even when you feel like you don't know,

it's in there somewhere.

Yeah, it's in there. Yeah. Yeah.

Oftentimes I've found just like a matter

of getting quiet in our own minds

and just like being, and

sitting and or getting out into nature or

just taking a walk and it's like, you'll, you know what to do.

Well, this has just such been such a lovely exploration

of your product and your entrepreneurial journey.

It's totally aligns with what midwives oftentimes

are also recommending to trust your gut

and listen to your heart. Yeah, and really,

[00:33:00] take control of your own health,

and this is totally aligned.

We're so happy to share

this with our community.

Thank you.

Where can people find out more about this?

Do you have any tips or like where to

order or what to do all this? Yes.

Please, um, follow us on Instagram.

That's like my main favorite social outlet right now.

So it's at Flower Girl dot co underscore

Okay. And then,

my website is flower girl.co

and there's a contact form on there.

You can also always reach out.

My email is hello@flowergirl.co.

If you have any questions,

DM me if you want any more information,

if you want me to send a ton of

information on the products,

details, all of that, I'm so happy to share.

I'm so happy to have conversations around,

getting women comfortable with this

so you can reach me at any of those places.

Awesome. Well, what a pleasure.

Thank you again so, so much.

It was such a pleasure to talk with you.

Thank you so much for sharing

your [00:34:00] platform with me.

It was an honor.

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